Patient First Primary & Urgent Care - Holland Road — Holland Plaza, Virginia Beach, VA
3769 Holland Rd, Virginia Beach, VA 23452
Hours of Operation
Services Available
Accepted Insurance
About This Location
Patient First Primary & Urgent Care - Holland Road is part of Patient First — a major regional urgent care chain headquartered in Richmond, Virginia, with 80+ locations across Virginia, Maryland, Pennsylvania, New Jersey, and North Carolina. Founded in 1981, Patient First is one of the largest physician-owned urgent care networks in the Mid-Atlantic, known for its physician-staffed model (unlike many urgent care chains that rely primarily on nurse practitioners and PAs, Patient First is led by board-certified physicians at every location). Patient First's Hampton Roads locations provide walk-in care 7 days a week with extended hours, on-site X-ray and lab, and physician-led treatment for non-emergency conditions.
About Holland Plaza
This location is part of the Virginia Beach and Hampton Roads metropolitan area — Virginia's largest metro with 1.8 million residents across seven cities (Virginia Beach, Norfolk, Chesapeake, Portsmouth, Suffolk, Hampton, Newport News). Healthcare is dominated by Sentara Healthcare (the region's largest nonprofit health system, with Sentara Norfolk General as a Level I Trauma Center), Bon Secours Mercy Health (Catholic), Riverside Health System (Peninsula), and Chesapeake Regional Healthcare. Walk-in urgent care is provided by Patient First, Velocity Urgent Care, MedExpress, AFC, Concentra, and MinuteClinic throughout the region.
Frequently Asked Questions
Is Patient First Primary & Urgent Care - Holland Road staffed by physicians?
Yes — Patient First is a physician-led urgent care chain, with board-certified physicians on-site at every location during all operating hours. This distinguishes Patient First from many urgent care chains that rely primarily on nurse practitioners and physician assistants. The physician-led model allows for higher-complexity care and faster diagnostic decision-making.
What are the hours at Patient First Primary & Urgent Care - Holland Road?
Patient First locations typically operate 8:00 AM to 10:00 PM, 365 days a year (including holidays). This makes Patient First one of the most accessible urgent care options in Hampton Roads, with extended evening hours and no closed days. Walk-ins are welcome — no appointment required.
What insurance does Patient First Primary & Urgent Care - Holland Road accept?
Patient First accepts most major insurance plans including Anthem Blue Cross Blue Shield of Virginia, Aetna, UnitedHealthcare, Cigna, Humana, Optima Health, Medicare, and Virginia Medicaid. Self-pay options are available with transparent pricing. Verify your plan at patientfirst.com or by calling the clinic.
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