Patient First Primary & Urgent Care - Holland Road — Virginia Beach
3432 Holland Rd, Virginia Beach, VA 23452
Hours of Operation
Services Available
Accepted Insurance
About This Location
Patient First Primary & Urgent Care - Holland Road is part of Patient First — one of the largest urgent care chains in the Mid-Atlantic, operating 78 Neighborhood Medical Centers across Virginia, Maryland, Pennsylvania, New Jersey, and Washington DC. Patient First was founded in Richmond, Virginia in 1981 and pioneered the primary care + urgent care hybrid model — every Patient First location offers BOTH same-day walk-in urgent care AND continuity primary care under the same roof, with the same doctors. All Patient First centers are open 365 days a year (including all major holidays) from 8 AM to 8 PM with physicians (not nurse practitioners or physician assistants alone) available on a walk-in basis — no appointment needed. Each center has CLIA-approved on-site labs equipped to do many routine tests during the visit (rapid strep, flu, COVID-19, urinalysis, blood work, pregnancy tests, basic chemistry panels) plus on-site digital X-ray of the chest, abdomen, spine, skull, and extremities. Patient First services include routine illness/injury care, women's medical services, vaccinations, annual physicals, sports/school physicals, DOT physicals, workers' comp/work injury care, occupational health, and travel medicine. Patient First also offers telemedicine to patients age 12+ in Virginia, Maryland, Pennsylvania, and New Jersey. Most major commercial insurance plans, Medicare, and state Medicaid programs are accepted, with competitive self-pay pricing.
About Virginia Beach
This location serves Virginia Beach, VA and the greater Norfolk metropolitan area. Walk-in urgent care is widely available across the region with national chains (MinuteClinic, AFC, Concentra) plus local health system urgent care centers. For life-threatening emergencies, go to Sentara or VCU Health.
Frequently Asked Questions
What ages does Patient First Primary & Urgent Care - Holland Road treat?
Patient First treats patients of all ages — infants, children, adults, and seniors. The hybrid primary care + urgent care model means you can establish ongoing care with the same Patient First physicians for routine annual check-ups, immunizations, and chronic disease management while also using the same clinic for same-day walk-in urgent care. Telemedicine is available to patients 12+ in VA, MD, PA, and NJ.
What insurance does Patient First Primary & Urgent Care - Holland Road accept?
Patient First accepts Anthem Blue Cross Blue Shield of Virginia, Aetna, Cigna, Humana, UnitedHealthcare, Medicare, and Virginia Medicaid. Major in-network plans include Anthem Blue Cross Blue Shield of Virginia/Pennsylvania, CareFirst BlueCross BlueShield (MD/DC), Independence Blue Cross (PA/NJ), UnitedHealthcare, Aetna, Cigna, Humana, Tricare, Medicare, Medicare Advantage, and state Medicaid Managed Care plans (Anthem HealthKeepers Plus VA, MD Priority Partners, NJ FamilyCare, PA Medical Assistance Managed Care). Self-pay rates are competitive (typically $150–$200 per visit).
Is Patient First primary care or urgent care?
Both — Patient First pioneered the hybrid model where every Neighborhood Medical Center provides BOTH primary care AND urgent care in the same clinic with the same doctors. You can establish primary care continuity for annual physicals and chronic disease management, then walk in to the same clinic on a same-day basis for acute issues like the flu, sprains, lacerations, or UTIs without an appointment. Open 8 AM–8 PM, 365 days per year.
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